BIG TALK
BRANDING & PR
CHALLENGE
House music group Solardo teamed up with actor Idris Elba to create a new song, tv show, and whale conservation efforts. Big Talk, a little show about big ideas, features Elba selling success attainment solutions.
SOLUTION
Gus transformed Big Talk from a music video into a first-of-its-kind brand including a website and ambergris-scented perfume. As Idris Elba plays an absurd motivational speaker, the Big Talk brand references design elements reminiscent of the 1990s business world.
CLIENT Idris Elba, Jamie-James Medina, Solardo
SKILLS Adobe Indesign, Adobe Photoshop, Banner Ad Design, Editorial Design
ROLE Creative Designer
ROLE Creative Designer
COLLABORATORS Graham Douglas (Creative Director), Spencer LaVallee (Creative Director), Shelby Bass (Art Director), Nick Garfield (Copywriter), Ed (Web Design)
