GUS
BRAND EXPANSION
CHALLENGE
Gus Global LLC is the fictitious retro-corporate overlord of the Lower East Side creative strategy company, Gus. As the Creative Designer, I worked on expanding the preexisting branding with print materials and motion graphics.
SOLUTION
To reflect the company's unique approach to creative strategy, the set of individually branded matchbooks serve as untraditional business cards and glimpses into what Gus would be in other dimensions. To create a collective series, each matchbook provides the same contact information and a cleverly incorporated Gus logo burst .
In lieu of ongoing video projects, the agency needed an introductory sequence; it was imagined that the team's parent company requested the motion graphic. Expanding the brand means acquiring new team members; animations were utilized to advertise the company's tone of voice as we sought to fill summer internship positions.
In lieu of ongoing video projects, the agency needed an introductory sequence; it was imagined that the team's parent company requested the motion graphic. Expanding the brand means acquiring new team members; animations were utilized to advertise the company's tone of voice as we sought to fill summer internship positions.
CLIENT Gus
SKILLS Adobe After Effects, Adobe Photoshop, Adobe Illustrator, Figma, Illustration, Brand Design
ROLE Creative Designer, Art Director
