KLARNA
CAMPAIGN DESIGN
CHALLENGE
Klarna is a pay-in-four service that provides flexible payments at 20,000+ stores. The company challenged creatives to create global campaign directions that clearly communicate the purpose and benefits of the payment service.
SOLUTION
"Klarna has no interest" directly communicates the main payment and emotional benefit of Klarna; the campaign design utilizes a straightforward system to reflect a lack of interest in complications.
"Or Klarna" differentiates this revolutionary payment method from the standard options – debit or credit. The system is built off of the freedom of choice that flexible payments provide, with Klarna being the exciting alternative. The exclamatory design system is specifically what won Gus the pitch against other strategy agencies.
"Or Klarna" differentiates this revolutionary payment method from the standard options – debit or credit. The system is built off of the freedom of choice that flexible payments provide, with Klarna being the exciting alternative. The exclamatory design system is specifically what won Gus the pitch against other strategy agencies.
CLIENT Klarna
SKILLS Adobe Indesign, Adobe Photoshop, Marketing Campaign Design
ROLE Creative Designer
ROLE Creative Designer
COLLABORATORS Shelby Bass (Art Director), Nick Garfield (Copywriter)
