STUDENT ENGAGEMENT
PUBLIC RELATIONS TEAM
CHALLENGE
Student Engagement’s Public Relations team works with student organizations across campus to create graphics, curate social media, make flyers and signage, and more to advertise programming and share information throughout the student body. Student organizations include the Cross-Cultural Center, Fitness and Recreation, Civic Engagement, and Life at Chapman University. Specifically, the PR assistants and graphic designers work together to create social media campaigns that educate students about important topics.
SOLUTION
Each design was created alongside the requester to promote student engagement and education across campus. For example, the social media graphic entitled Latine or Latinx? educated followers about the difference in terminology as a commemoration for Latine Heritage Month. This post in particular received increased social media engagement, reaching about 4.5k accounts, an 800% increase in comparison to previous posts.
CLIENT Chapman University Student Engagement
SKILLS Adobe Illustrator, Adobe Photoshop, Illustration, Typography
