SUPERGOOP!
CAMPAIGN DESIGN
CHALLENGE
Supergoop! is a modern skincare company dedicated to integrating sunscreen into daily routines. To release their new initiative Solar Powered Freedom, strategic campaign directions were developed to advertise the joyful lifestyle of wearing SPF.
SOLUTION
Each campaign direction that was presented to the client is differentiated by its own distinct design system. The first direction celebrates the feeling of freedom that comes with being outside; direction two aligns the sun with natural energy. Both campaign concepts incorporate photography where the sun is an integral character of the composition. Along with headline layouts, supportive collateral was designed to further build the concepts' worlds. The quality and intention of the designs were highlighted by Supergoop!'s creative director.
CLIENT Supergoop!
SKILLS Adobe Indesign, Adobe Photoshop, Campaign Design
ROLE Creative Designer
ROLE Creative Designer
COLLABORATORS Paige Rollins (Strategist), Jennifer Hart (Producer), Josh Browne (Copywriter), Shelby Bass (Art Director), Nick Garfield (Copywriter), Yea Hee Kim (Art Director)
