TIMEX REWOUND
BRAND & STYLE GUIDE
CHALLENGE
Timex Rewound is a contemporary sustainability initiative designing a new collection of watches made from up-cycled landfill and customer-recycled materials.
SOLUTION
The Timex Rewound logo reflects the circular timeline for recycled watches and landfill materials, the center of the program's purpose. The bright and bold branding includes a custom logo, color palette, typography, patterns, program manifesto, and explanatory animation.
CLIENT Timex
SKILLS Adobe Illustrator, Adobe InDesign, Logo Design, Brand Identity, Style Guide
ROLE Creative Designer
ROLE Creative Designer
COLLABORATORS Shelby Bass (Art Director), Nick Garfield (Copy), Reece Parker (Animator)
